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Marketing Project Solution
You work for Real World Marketing Solutions, a company that helps businesses market their products and services. Within your company, specialists in marketing research, finance, and advertising work together to help businesses connect with customers. You will be meeting with the owner of Willy’s Watersports to present your team’s recommendations for advertising to help the owner accelerate the growth of the business.
You have already drafted a presentation to discuss recommendations from your team. To help illustrate the marketing essentials, you will add several graphics to the slides, and you will apply animations and transitions to give the presentation a professional and sophisticated appeal. You will also add a footer to give Real World Marketing Solutions credit for the content.
GETTING STARTED
· Download the following file from the SAM website:
o NP_PPT2013_T2_P1a_FirstLastName_1.pptx
· Open the file you just downloaded and save it with the name:
o NP_PPT2013_T2_P1a_FirstLastName_2.pptx
o Hint: If you do not see the .pptx file extension in the Save file dialog box, do not type it. PowerPoint will add the file extension for you automatically.
· To complete this Project, you will also need to download and save the following support files from the SAM website:
o support_NP_P13_T2_P1a_surfing.mp4
o support_NP_P13_T2_P1a_wakeboarder.jpg
o support_NP_P13_T2_P1a_marketingsolutions.potx
· With the file NP_PPT2013_T2_P1a_FirstLastName_2.pptx still open, ensure that your first and last name is displayed in the presenter notes on Slide 1. If the presenter notes do not display your name, delete the file and download a new copy from the SAM website.
PROJECT STEPS
1. Apply a custom theme to all slides in the presentation:
a. In the Themes group on the DESIGN tab, select Browse for Themes.
b. Navigate to the folder you are saving your SAM support files, select support_NP_P13_T2_P1a_marketingsolutions.potx available for download from the SAM website, and apply the theme.
2. Apply the Cube transition to all the slides in the presentation.
3. On Slide 2 (“Identify Your Customers”), without using a content placeholder, insert the picture file support_NP_P13_T2_P1a_wakeboarder.jpg available for download from the SAM website. Then move the picture to the right so that the left edge of the picture is aligned at the 1” mark on the horizontal ruler and the top edge of the picture is aligned at the 1½” mark on the vertical ruler.
4. On Slide 2, flip the picture on the left horizontally so that the boy is waving with his left hand. Apply the picture effect Tight Reflection, touching to the picture on the left. Apply the picture style Reflected Rounded Rectangle to the picture on the right.
5. On Slide 2, change the shape fill of the Rectangle shape to Turquoise, Accent 1 (5th column, 1st row in the Theme Colors palette), change the shape outline to Gray-80%, Background 1 (1st column, 1st row in the Theme Colors palette), and then change the shape outline weight to 4 ½ pt.
6. On Slide 3 (“Compare Your Lessons with the Competition”), apply the table style Medium Style 2 – Accent 1.
7. On Slide 4 (“Compare Your Rates with the Competition”) use the content placeholder to insert a table with 4 columns and 3 rows and enter the data shown in Table 1 below.
Table 1: Willy’s Rates
8. On Slide 5 (“Promote Your Instructors”), in the area to the right of the bulleted list, insert the 12-Point Star shape. Resize the shape to 3.5” high and 3.5” wide. Enter the text Certification in the shape.
9. On Slide 5, apply the shape style Intense Effect – Turquoise, Accent 1 (2nd column, 6th row in the Shapes Style gallery) to the 12-Point Star shape.
10. On Slide 5, apply the Entrance animation Appear to the bulleted list, using the default start On Click.
11. On Slide 5, apply the Entrance animation Shape to the 12-Point Star shape, and change the direction of that animation to Out. Format the animation for the 12-Point Star shape so that it starts After Previous.
12. On Slide 6 (“Post Videos on Your Website”), use the content placeholder to insert the video file support_NP_P13_T2_P1a_surfing.mp4 available for download from the SAM website. Trim the video so that it ends at the 7.000 second mark.
13. On Slide 6, create a poster frame from approximately the 5.20-second mark in the video.
14. On Slide 6, format the video to Play Full Screen and Rewind after Playing.
15. On Slide 6 only, apply the transition Vortex. Change the transition effect to From Bottom, and change the duration of the transition to 2.00.
16. Insert a footer with the text Real World Marketing Solutions, the date and time, and the slide number. In the Header & Footer dialog box, use the Don’t show on title slide checkbox to display the footer on all slides except the title slide.
17. Check the Spelling in the presentation to identify and correct any spelling errors. (Hint: You should find and correct at least 1 spelling error.)
In Slide Sorter view, your presentation should look like the Final Figure on the following page. Save your changes, close the presentation, and exit PowerPoint. Follow the directions on the SAM website to submit your completed project.
You have already drafted a presentation to discuss recommendations from your team. To help illustrate the marketing essentials, you will add several graphics to the slides, and you will apply animations and transitions to give the presentation a professional and sophisticated appeal. You will also add a footer to give Real World Marketing Solutions credit for the content.
GETTING STARTED
· Download the following file from the SAM website:
o NP_PPT2013_T2_P1a_FirstLastName_1.pptx
· Open the file you just downloaded and save it with the name:
o NP_PPT2013_T2_P1a_FirstLastName_2.pptx
o Hint: If you do not see the .pptx file extension in the Save file dialog box, do not type it. PowerPoint will add the file extension for you automatically.
· To complete this Project, you will also need to download and save the following support files from the SAM website:
o support_NP_P13_T2_P1a_surfing.mp4
o support_NP_P13_T2_P1a_wakeboarder.jpg
o support_NP_P13_T2_P1a_marketingsolutions.potx
· With the file NP_PPT2013_T2_P1a_FirstLastName_2.pptx still open, ensure that your first and last name is displayed in the presenter notes on Slide 1. If the presenter notes do not display your name, delete the file and download a new copy from the SAM website.
PROJECT STEPS
1. Apply a custom theme to all slides in the presentation:
a. In the Themes group on the DESIGN tab, select Browse for Themes.
b. Navigate to the folder you are saving your SAM support files, select support_NP_P13_T2_P1a_marketingsolutions.potx available for download from the SAM website, and apply the theme.
2. Apply the Cube transition to all the slides in the presentation.
3. On Slide 2 (“Identify Your Customers”), without using a content placeholder, insert the picture file support_NP_P13_T2_P1a_wakeboarder.jpg available for download from the SAM website. Then move the picture to the right so that the left edge of the picture is aligned at the 1” mark on the horizontal ruler and the top edge of the picture is aligned at the 1½” mark on the vertical ruler.
4. On Slide 2, flip the picture on the left horizontally so that the boy is waving with his left hand. Apply the picture effect Tight Reflection, touching to the picture on the left. Apply the picture style Reflected Rounded Rectangle to the picture on the right.
5. On Slide 2, change the shape fill of the Rectangle shape to Turquoise, Accent 1 (5th column, 1st row in the Theme Colors palette), change the shape outline to Gray-80%, Background 1 (1st column, 1st row in the Theme Colors palette), and then change the shape outline weight to 4 ½ pt.
6. On Slide 3 (“Compare Your Lessons with the Competition”), apply the table style Medium Style 2 – Accent 1.
7. On Slide 4 (“Compare Your Rates with the Competition”) use the content placeholder to insert a table with 4 columns and 3 rows and enter the data shown in Table 1 below.
Table 1: Willy’s Rates
8. On Slide 5 (“Promote Your Instructors”), in the area to the right of the bulleted list, insert the 12-Point Star shape. Resize the shape to 3.5” high and 3.5” wide. Enter the text Certification in the shape.
9. On Slide 5, apply the shape style Intense Effect – Turquoise, Accent 1 (2nd column, 6th row in the Shapes Style gallery) to the 12-Point Star shape.
10. On Slide 5, apply the Entrance animation Appear to the bulleted list, using the default start On Click.
11. On Slide 5, apply the Entrance animation Shape to the 12-Point Star shape, and change the direction of that animation to Out. Format the animation for the 12-Point Star shape so that it starts After Previous.
12. On Slide 6 (“Post Videos on Your Website”), use the content placeholder to insert the video file support_NP_P13_T2_P1a_surfing.mp4 available for download from the SAM website. Trim the video so that it ends at the 7.000 second mark.
13. On Slide 6, create a poster frame from approximately the 5.20-second mark in the video.
14. On Slide 6, format the video to Play Full Screen and Rewind after Playing.
15. On Slide 6 only, apply the transition Vortex. Change the transition effect to From Bottom, and change the duration of the transition to 2.00.
16. Insert a footer with the text Real World Marketing Solutions, the date and time, and the slide number. In the Header & Footer dialog box, use the Don’t show on title slide checkbox to display the footer on all slides except the title slide.
17. Check the Spelling in the presentation to identify and correct any spelling errors. (Hint: You should find and correct at least 1 spelling error.)
In Slide Sorter view, your presentation should look like the Final Figure on the following page. Save your changes, close the presentation, and exit PowerPoint. Follow the directions on the SAM website to submit your completed project.
1 file (2.3MB)
